The Hoosiers had alley-oops, many 3s and thunderous slams. It was fun to watch, and suggested things around IU might be ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Can lightning strike twice? We’re about to find out. Ahead of the 2025-26 NBA season, Adidas has launched one of the most anticipated basketball shoes in recent memory: Anthony Edwards’s AE 2. In the ...

The partnership between adidas and Fear of God Athletics has provided many of the most thought-provoking collaborations in the sportswear space this decade. Building on its bold vision for the future, ...

Adidas signature basketball sneakers have seen some ups and downs over the years, but it appears that the line is on an upward trajectory as of late—in large part thanks to Anthony Edwards’ debut ...

A native Memphian, Elle Perry has earned graduate degrees from the University of Memphis and Maryland Institute College of Art. She’s written for publications including the Memphis Business Journal, ...