The 2025-26 NBA season has begun, and so have the battles between competing sneaker brands. One of the most palpable rivalries in the league and footwear industry pits Anthony Edwards against Shai ...

Michael Jordan is back. Although the GOAT won't be seen on the basketball court any time soon — if at all — MJ made his first onscreen appearance since the much-acclaimed, much-criticized documentary ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.