The team over at Adidas Basketball has been putting together some of their most creative and viral content in recent memory in backing Minnesota Timberwolves' franchise player Anthony Edwards. With ...

The 2025-26 NBA season has begun, and so have the battles between competing sneaker brands. One of the most palpable rivalries in the league and footwear industry pits Anthony Edwards against Shai ...

University of Louisville wing Khani Rooths is just one of three returning contributors from last season’s roster. The 6-foot-10 sophomore is looking to take an offensive leap after appearing in all 35 ...

Michael Jordan is back. Although the GOAT won't be seen on the basketball court any time soon — if at all — MJ made his first onscreen appearance since the much-acclaimed, much-criticized documentary ...

The Oklahoma City Thunder tip off the NBA regular season and their title defense tonight. But first comes one final celebration from last season's Championship. For the first time since the ...

Joining a growing list of stars to land their own custom fight shorts, Tom Aspinall seems to have been done a disservice ahead of UFC 321, according to fans. Putting his undisputed heavyweight crown ...

University of Louisville guard Ryan Conwell enters the 2025-26 season as one of the most proven scorers in the ACC. The 6-foot-4, 215 pound senior has been efficient at every level of college ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.