Top-level adidas executives are in Bloomington today for the unveil of the Indiana basketball alternate jerseys and shoes from fashion designer Fear Of God and adidas. Top-level adidas executives are ...

The first July evaluation period is over, and the Louisville coaching staff spent four days at the Adidas 3SSB event in Rock Hill, S.C. Cardinal Authority was there to follow along with the action in ...

The partnership between adidas and Fear of God Athletics has provided many of the most thought-provoking collaborations in the sportswear space this decade. Building on its bold vision for the future, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

The 2025-26 NBA season has begun, and so have the battles between competing sneaker brands. One of the most palpable rivalries in the league and footwear industry pits Anthony Edwards against Shai ...

After a long and festive summer, the wait is over for the Oklahoma City Thunder. Tonight, the organization unveiled its first NBA Championship banner, followed by a ring ceremony. For just one night, ...

Kim Kardashian knows how to turn heads, but the reaction to her shapewear brand Skims unveiling of thongs with fake pubic hair amazed even her. After previously making a name for itself in the apparel ...

Michael Jordan is back. Although the GOAT won't be seen on the basketball court any time soon — if at all — MJ made his first onscreen appearance since the much-acclaimed, much-criticized documentary ...