There is a breakthrough happening in the NBA media landscape and it is going to reshape the space as a whole. Enjoy Basketball, a digital media and lifestyle company co-founded by Youtube content ...

STAMFORD, Conn. – Oct. 15, 2025 – Enjoy Basketball, the digital media and lifestyle company co-founded by YouTube creator Kenny Beecham, today announced a partnership with NBC Sports, to bring its ...

This story has been updated with additional information. JACKSON TWP. ‒ Academy Sports + Outdoors — a national sporting goods and outdoors retailer — will open a 55,754-square-foot store in The Strip ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Can lightning strike twice? We’re about to find out. Ahead of the 2025-26 NBA season, Adidas has launched one of the most anticipated basketball shoes in recent memory: Anthony Edwards’s AE 2. In the ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

Somewhere within the fallout of James Franklin’s firing Sunday, a rumor spread that Adidas was behind Penn State’s decision to part ways with its football coach after 12 seasons. The university — ...

Dick’s Sporting Goods is set to release Nike’s new Jordan Heir basketball shoe and these popular sneakers are going to fly off the shelves. The Jordan Heir basketball shoe is dropping Tuesday, Oct. 14 ...

EL PASO, Texas (KTSM) — Fans of camping, hunting and other outdoor adventures will soon have another option for their shopping. Katy, Texas-based Academy Sports + Outdoors will soon open a third ...

On the latest episode of Network with Rich Kleiman, the Cavs star opens up about his Adidas signature shoe line, design process, and what it means to be among the NBA’s elite. Despite being selected ...

Adidas signature basketball sneakers have seen some ups and downs over the years, but it appears that the line is on an upward trajectory as of late—in large part thanks to Anthony Edwards’ debut ...