How Adidas Sprinter Noah Lyles Is Redefining Track Stardom, From Gold Medals to Bold Fashion

Lyles' response to the nod belies the confidence he's known for: shock. Bromfield, a Jamaican sprinter, set Lyles straight, ...
Retail Dive

Adidas CEO praises local strategy as sales reach record high

Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.