This story was created by Men’s Journal in partnership with adidas.

After all, they’re typically who I turn to for product recommendations. So rather than trying to guess what they want, I went directly to the source and asked 15 Los Angeles cool-girls—including ...

Since everything millennials do is cringe to Gen Z, it was only a matter of time before the youths came for yoga pants and ...

Tik Tok, Gen Z and haute couture fashion houses from Celine to Alexander Wang have spoken: the only pants worth wearing right ...

Not long ago, Lululemon was twice as big as Adidas by market cap, but slowing sales and earnings growth have dragged its ...