To coincide with the 2024 NBA All-Star Game, Adidas is throwing it back to the first sneaker Kobe Bryant ever wore for the occasion. The Adidas Crazy 8, Bryant’s first signature sneaker from 1997 ...

Damian Lillard made his triumphant return to The Bay this All-Star Weekend, and adidas made sure to welcome him home properly. The nine-time NBA All-Star, an Oakland native, hosted an exclusive ...

After getting an early look at Anthony Edwards' "All-Star" AE 1 this week, we're now learning more about what sneaker releases Adidas has in store for the 2024 NBA All-Star Weekend. Also scheduled to ...

Long before Los Angeles Lakers legend Kobe Bryant adopted the "Black Mamba" nickname and built a sneaker empire with Nike, the seeds for his alter ego were planted during his adidas tenure.

On Sept. 23, adidas Basketball announced the upcoming release of NBA All-Star player Anthony Edwards signature shoe. The shoe, the AE 1, was unveiled at a homecoming celebration in Atlanta. Edwards ...

As the world's best basketball players head to San Francisco for the 2025 NBA All-Star Weekend, so are the biggest brands. Adidas kicked off its weekend festivities with a major splash. Adidas ...

A shock hit when Under Armour and Stephen Curry parted ways. They had been together for 13 years and will even launch a 13th ...