During Black Friday, retailers waste millions on Google Shopping ads for sold out products, highlighting the need for ...

Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm. Google has updated its policy to regulate ads for dangerous products to protect ...

The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

If you’re shopping online this holiday season, be aware of cybercriminals who are using AI to scam people into a deal that may sound too good to be true.For tho ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage ...