What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

Did you watch television today, listen to the radio, watch a movie or simply leave your house to run errands? If so, you were exposed to advertising. Our day-to-day lives expose us to advertising ...

Determining the effectiveness of advertising is a core part of any small business's marketing strategy. That's often easier said than done, as it's difficult to tie advertising to sales in a direct ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...