When Kathleen Jordan stopped at a Victoria's Secret a year ago to buy something for herself, the visit had an unintended consequence: Her 13-year-old daughter got hooked on Pink, the lingerie brand's ...

You win for now, AI haters. Some big brands are declaring their allegiance. Heineken and Aerie are the most recent to have joined the anti-AI trend. Humans are really good at detecting inauthenticity ...

These under-$25 black leggings from Aerie are a perfect no-frills option for everyday wear. Short, regular and tall lengths ensure a glove-like fit. They're available in sizes XXS-XXL. You can even ...

NEW YORK — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring actor Sydney Sweeney, 27. The ad blitz included "clever, even provocative ...

Score Hollister's best early Black Friday 2025 deals, key dates, and tips to grab deep discounts on jeans, hoodies, fragrances, and holiday gifts.