NEW YORK--(BUSINESS WIRE)--Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup ...

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...

Lucy Hale has a brand new beauty gig! On Tuesday, May 12, Almay announced that the Pretty Little Liars alum is the newest spokesperson for the company. “So thrilled to share with you guys that I’ve ...

The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Revlon, Inc. announced that Carrie Underwood is joining Almay as a Global Brand ...

Almay is redefining its commitment to self-care by focusing on evening skin care routines. To do this, the brand Is working with media personality and entrepreneur Porsha Williams and DJ Xandra Pohl, ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...

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Just when we have music on our minds (the Grammys are this Sunday!), Almay announced that country superstar Carrie Underwood is the brand’s new global ambassador. It makes sense that Almay would be ...