NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform ...

You wanted the best, you got the best! These are the Amazon Black Friday tech deals with the biggest savings, updated ...

This shift not only streamlines ad planning and buying but also redefines the role of agencies within this new framework. In this article, we will explore how Amazon's AI agent-led ad system is ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed ...

This paradox—positive financials met with a negative stock reaction—stems from mounting concerns over the competitive threat ...

A first-of-its-kind study finds Amazon’s delivery drivers earn less and face more instability than their unionized counterparts.

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart's vast streaming audio ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

In Kinston, North Carolina, Safeway Logistics LLC has announced that it will end its contract with Amazon's Delivery Service Partner (DSP) program by November 2025. As a result, 72 employees—including ...

Amazon’s revenue derived from advertising jumped 24% year over year to $17.7 billion in Q3, according to an earnings statement. Those figures bested analyst expectations for the segment, an ...