Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

Nike is resuming the sale of its products on Amazon after a six-year hiatus. Nike stopped selling its clothes and sneakers directly on Amazon in 2019 so it could focus on its direct business. Nike, ...

Phones may be getting smarter, but they’re not getting any smaller. A running belt can fit your phone snugly, but some runners find them cumbersome, redundant, or uncomfortable. Regular shorts pockets ...

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Here’s the 15 best running brands for feeling fast and looking fresh Whether you’re logging long miles for a marathon or training for your first-ever 5k, one thing’s for sure: what you wear on your ...

Running brands test new shoes out in the wild more than you’d think - most of the time, it’s to get honest feedback from athletes and see what actually helps them run better. So, if you’ve been around ...

After a few quieter years on the innovation front, Nike is back in experimental mode with a wave of new technologies that signal a return to form. Two outstanding innovations coming our way next year ...

Project Amplify uses a robotic brace to boost your walking speed, with commuters in mind instead of pros. Project Amplify uses a robotic brace to boost your walking speed, with commuters in mind ...

It takes a lot to put a smile on my face. I’m skeptical by nature and am always trying to cut through any marketing jargon to determine if something lives up to the claims. It’s probably why I’ve ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...

New motorised footwear system gives everyday runners a powered boost to move farther In October 2025, Nike pulled back the curtain on a bold new chapter in its innovation story: Project Amplify, ...