Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

The second week of October brings Amazon's two-day fall sale — "Prime Big Deal Days." The company promises discounts of up to 40% off, but as you scroll through deals, it's important to watch for ...

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called Help Me Decide, will automatically ...