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One effective way to attract attention to your web site, ad or product is by making the venue personally relevant, pleasant, and surprising. These three things enhance consumers' motivation to look at ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J Catalano is a CFP and Registered ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

In these days of budget cuts and profit woes, even the most hardened of advertisers are wondering about whether to invest in advertising. Hesitancy stems not only from leaner profits making ...