December 13, 2013 – Montreal, Canada – After six years in development, Assos is honored to introduce the new industry benchmark in cycling shorts, the S7. Assos created a new generation of cycling ...

In a groundbreaking collaboration, WHOOP and ASSOS of Switzerland combine their expertise to redefine the cyclist experience with a new pair of cycling shorts BOSTON--(BUSINESS WIRE)--Following nearly ...

Front panel is oddly low cut; not as comfortable as dedicated endurance shorts Assos’ Equipe R Bib Shorts S9 are the brand’s entry point to its Equipe race-oriented line. They sit below the Equipe RS ...

The Assos Mille GTS S11 bib shorts are the latest addition to the historic Swiss brand's comfort and endurance focussed Mille range. Whereas the Equipe line is focussed on racing, compression, and ...

ASSOS Partners with DuVine Cycling + Adventure Co. as Official Cycling Apparel Outfitter. The Two Premium, Like-minded Brands Team Up to Kick Off the 2017 Tour Season. Performance cycling apparel ...

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Ah, the age old debate still rages: Bib Shorts vs Cycling Shorts. The world of cycling, on the whole, tends to be all tight fitting materials, padded crotches and circulation-restricting hems that ...

Whether you ride road, gravel or mountain bikes, a comfortable pair of cargo bib shorts will make the difference between a comfy undercarriage and a sore day in the saddle, while giving you space to ...

The Assos Equipe RS line of jerseys continues to be the example of how to make a race-fit aero jersey that is just as good on a seven-hour ride as it is on a one-hour ride. The pockets are a ...