Hair color brand Madison Reed on Thursday announced Sheila Shekar Pollak was hired as chief marketing officer. She reports to the brand’s founder and CEO Amy Errett. Shekar Pollak previously held ...

Biles is a part of Athleta's Power of She Collective, a board of female athletes that helps drive Athleta's product development and inspire the community. She has previously collaborated with the ...

Most of us can’t hoist ourselves on top of a balance beam or backflip our way across a mat like Simone Biles, but what we can do is copy the GOAT’s signature style. The gymnast is giving us a tiny ...

Katie Ledecky has signed a five-year endorsement deal with women’s athletic apparel brand Athleta, it was announced Friday. “I’ve long admired Athleta for recognizing and authentically supporting ...

Stepping back on the mat isn’t the only comeback Simone Biles is making these days. The Olympic gymnast has returned to the fashion industry by launching her third partnership with the activewear ...

Olympic gymnast Simone Biles' latest Athleta GIRL collection, geared toward girls ages 6 to 12, features the tagline "Because I can," which was Biles' response when she was asked two years ago "why ...

Winning gold isn't the only thing on Simone Biles' mind--she makes time to empower young girls to achieve their dreams with an Athleta collaboration. Simone Biles became the first individual to earn ...

Young girls are getting a pep talk from Simone Biles as they head back to school. "It’s that little Simone on their shoulder, or that little reminder to have confidence, keep going and never give up," ...

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Athleta, part of the San Francisco based Gap Inc, has opened a new location at CF Toronto Eaton Centre today. The 2,831 square foot retail space will be its eighth location and has plans to open four ...

Athleta continues its store expansion with the opening of its 35 th new store this year. The active lifestyle brand for women and girls, a division of Gap Inc., opened the doors to a multi-level 5,000 ...