In honor of Women's History Month, and International Women's Day on March 8, Athleta recently announced a collaboration with The Power of She Collective to promote wellness in the sports community.

A retailer’s on-site search box is where shoppers are communicating exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta, at the ...

Athleta is finally getting into the bodywear game. Taking note of the neutral hues and stretchy, minimalist designs popularized by brands like Skims, the athletic brand’s latest collection, BodyMove, ...

Gap Inc. has appointed Maggie Gauger as global brand president and CEO of its Athleta label as Chris Blakeslee steps down from the role he has held since August 2023. Gauger is a veteran in the ...

I've covered consumer shopping in the e-commerce sphere since 2019. These are the best offers from the Athleta sale happening this week. The sale has been live since July 23, and while there’s still ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the Gap Inc. brand in an advisory capacity to support a smooth transition.

Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month. It was clear by this past spring that analysts had lowered their ...

The sale includes popular items like the Salutation Stash leggings and Solace Keyhole Sports Bra. The brand focuses on high-quality materials, inclusivity and sustainability. You're not going to want ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Now, you can travel, hit a coffee date, or walk around ...

Whether she's a yogi, a runner, or a lifter, you'll find a great deal on a gift for your mom at Athleta. Our editors independently select these products. Making a purchase through our links may earn ...