Maison BCBG, the fashion house founded by Max Azria, has relaunched the label with a new collection for fall 2025, designed to reflect French sensibility with “a distinct, modern approach to everyday ...
Owned by a Frenchman, BCBG Max Azria is known for its European flair. The dresses it sells in its U.S. mall and freestanding stores top $200 and have sophisticated styling. What BCBG doesn’t have is ...