The BIC Flex 5 Sensitive razor delivers BIC's closest shave for sensitive skin, featuring five flexible blades for an ultra-smooth and comfortable grooming experience Five Long Lasting Blades: ...

No, BIC doesn’t have any plans to sell a smart razor quite yet, but the shaving giant is giving away a new Bluetooth-equipped prototype to learn more about how people are shaving. Part of ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 6 hours 2 min ago By Garett Sloane - 6 hours 11 min ago By Ann-Christine Diaz - 6 hours 12 min ago By Keira Wingate ...

SHELTON, Conn. — Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4. The Bic ...

Best Overall Razor: Gillette Fusion5 Most Comfortable Razor: Gillette Heated Razor Best Electric Razor: Braun Series 9 Pro Most Versatile Razor: Philips Norelco OneBlade Best Disposable Razor: BIC ...

Get a free Bic disposable razor with no purchase necessary. Bic is mailing out free Flex 5 for men or Soleil Sensitive for women. Sign up and your sample should arrive in four to six weeks. The offer ...

Snag 3 packs of Bic Razors for under 50¢ each this week at Wags! Thru February 1st, Bic disposable razors are buy one get on 50% off and you'll earn $3 in Register Rewards when you buy 2. There's new ...

In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

Score a 3-pack of Bic Soleil razors for only 63 cents with the new coupon from Sunday! Read on for the details. Score a 3-pack of Bic Soleil razors for only 63 cents with the new coupon from Sunday!

Bic wants to design better razors via a new prototype of a connected wet shave called the Next Bic Thing. It looks like a normal five-bladed shaver and handle, but it can capture tons of shaving data, ...

Razors are marketed differently to men and women, and women tend to pay more. By Amy Jamieson Years ago I was walking through Central Park in New York City when a person working for Schick asked if I ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...