Forbes contributors publish independent expert analyses and insights. Teach grad students at NYU. Former Brand Manager. The best commentary on the Bic frenzy from a brand standpoint right now is from ...
It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...
Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...
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