This year's trending toys include product collaborations with hit movies "KPop Demon Hunters" and "Wicked: For Good." ...

Barbie existed for two years before her companion Ken hit the scene. He's great at doing stuff, and he was Kenough to be the ...

Little People was formed by Fisher-Price in the early '50s for kids ranging from six months to three years. The first Little ...

Looking to save on holiday shopping this year? Black Friday is the perfect opportunity and many of the deals are already live ...

Primal Hatch is a “Jurassic World”-themed hatching egg that contains an interactive baby dinosaur — kids crack the egg open ...

S hoppers already thinking about buying essentials for the festive season can make big savings from now on. Tesco this week launched a ‘3 for 2’ toy sale as well as slashing the price of its ...

The Wicked Squishmallows collection combines two massive fandoms: Squishmallows collectors and musical theater enthusiasts. And each character has Squishmallows’ signature marshmallow-soft texture ...

As if Squishmallows weren’t already cute and collectible enough! The brand that brings kids (and let’s be honest, plenty of grownups too) huggable, pillowy stuffed animals has a Harry Potter ...

Hold onto your witch hats! Squishmallows just dropped this year’s Halloween collection, and it’s packed with more spooky-cute characters than you can shake your candy corn at. The 2025 huggable lineup ...