Lululemon LULU-2.91%decrease; red down pointing triangle Athletica Inc. became a multibillion-dollar brand by convincing women to pay $100 for yoga pants. Though the market is now flooded with cheaper ...

Lululemon founder Dennis “Chip” Wilson, whose yoga wear company is dealing with another round of consumer complaints over its pants, doesn’t think the quality concerns are the retailer’s fault.

New fabric samples made for Lululemon are identical to the proprietary fabric that the company uses to make high-end yoga pants. But the fabric is the first to be made with recycled carbon emissions.