“When you’re standing barefoot, your heel and forefoot both make contact with the ground,” explains Ben Stark, an avid ultra-marathoner and performance marketing senior specialist at Merrell.

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US-based brand Xero has made a name for itself since launching in 2009, by producing some of the best barefoot shoes on the market, not just for trail runners, but also wild amblers and ramblers.

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. The ...

Read on to learn what minimalist running shoes are and if they’re the right fit for you. Plus, we asked experts to share their top picks. What Is a Minimalist Running Shoe? Minimalist running shoes ...

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The company has been growing rapidly by 50% annually. The Broomfield-based company known for its barefoot-style running shoes and sandals has added a showroom in Denver. Xero Shoes first opened an ...

Isaiah Stewart has signed a deal with Xero Shoes, the company announced Thursday. The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its first ...