Gonzaga women’s basketball tips off its campaign with a tough road test against the North Dakota State Bison in Fargo, North ...

As the birthplace of basketball, the U.S. remains the global leader in consumption, projected to grow at a 4.3% CAGR through ...

"Lee's new global platform, ‘Built Like Lee,' introduces the brand's quality and timeless style to a new generation, ...

Boston Celtics forward Jayson Tatum celebrated his bond with NCCU coach LeVelle Moton by gifting the HBCU squad new JT 4s ...

OU women's basketball true freshman guard Aaliyah Chavez has signed an NIL shoe deal with Nike, the company announced on Friday. “The women’s game is on the rise, and Nike and its athletes are a huge ...

A professional US basketball player has seen his Christian faith step into the spotlight once again, this time through his basketball shoe. The Judah 1, designed by Orlando Magic's forward Jonathan ...

These $120 Adidas basketball shoes are on sale right now for just $48. That’s a savings of 60%. Athlon Sports aims to feature only the best products and services. We may receive compensation for links ...

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...