Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets. Using Bing’s new AI-powered ‘Performance Targets’ advertisers can set targets on ...

Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will ...

If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. If you have manual sitelinks without descriptions set up in your accounts, you’re not ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level.

Say hello to Microsoft Advertising. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In a change that mostly affects marketers, Microsoft has ...

Many website owners depend on Google's AdSense program, which allows them to generate additional income from Google ads they agree to host. If you want to expand your site's advertising reach, you are ...