Bing Rewards launched in 2010 as a way to incentivize the use of the Bing search engine. Sure, it seems a bit like Bing is bribing people to use their search engine, but loyalty programs are pretty ...

Microsoft has expanded the Bing Rewards program to allow U.S. members to earn credits by exploring content on MSN, as well as track credit balances on the home page. The company launched the loyalty ...

Microsoft will rebrand Bing Rewards into Microsoft Rewards in an effort to broaden the program and gain a better understanding of how individuals browse, view and use its products and services.

Under the cover of darkness—AKA without any blog posts to announce it—late last week, Microsoft transformed its free loyalty program. Those who participate in Microsoft Rewards now have fewer ...