After seasons of understated elegance, fashion’s pendulum swings back toward color, character, and just plain fun.

The opening of five new Shein concession stores across France has been delayed, department store owner Societe des Grands ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The president has said American children should be content with two dolls instead of 30. But the country’s shopping habit has ...

Rachel Sennott wore Damson Madder’s Ella Sailor Trench Coat in New York City. The trending fall 2025 coat style has been worn by Katie Holmes and Jennifer Lawrence, and styles from Lioness, Zara, and ...

The once-alleged fashion faux pas has become decidedly chic. Read on for seven impressive ways to wear the color pairing this ...

HELLO!'s Second Act Power List event saw famous names from the worlds of television, fashion, sport and philanthropy get ...

Twenty years ago, you will remember, there was nothing easier to get dressed for than a party. Something velvet, something ...