Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Sign up for the best picks from our travel, fashion and lifestyle writers. First he conquered football, then fragrance, then underwear, then whisky, razors and, well ...

An artist-turned-fashion-designer from Liverpool who uses the Scouse slang word 'Boss' on his merchandise is facing a l legal battle against German clothing giant Hugo Boss. Father-of-one John Charles ...

There’s a lot to be admired about Hugo Boss’ new rebrand strategy. During January, it was revealed that the clothing brand would be undergoing a seismic digital shift, targeting Gen-Z, millennials and ...