34B is one of the most popular bra sizes in the country. "That size is always the first to sell out," the Aerie saleswoman said as she checked for the size among the dozen or so lightly lined options ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Since the 90s Victoria’s Secret has been the bra world’s DD ...

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Women sizes 32A to 42D try on the same bra from Rihanna's Savage x Fenty line. They discuss their experiences shopping for and wearing bras. I've heard nothing but great things about Fenty and been ...

Let's face it, bra shopping isn't the most pleasant experience. In fact, I'm pretty sure most women dread it. Bras are often expensive and uncomfortable, and the process of trying them on in the store ...

We may earn commission from links on this page, but we only recommend products we love. Promise. For whatever reason, buying a bra and figuring out your size is one of the most complicated processes ...