“For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever,” added Graeter. “Fans will ...

Entertainment technology company RoarFun™ proves that emotion is the strongest driver of engagement. In one of the most prestigious retail destinations, RoarFun™ transformed a shopping mall floor into ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand. Created as the first major rebrand of 7Up for seven years, the ...

In case you missed it, here is the top design news recap from October, from rug launches to cult-favorite brand collabs to ...

Design can often be mistaken for decoration, a finishing touch applied once the real work is done. Yet in retail, design is ...

Editor’s note: This article is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented ...

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire Winter 2020 issue to ...

What do you think 2023 will hold for branding design? I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows ...