STEAMBOAT SPRINGS, Colo. — While the Blizzak name seems to resonate with consumers — Bridgestone Americas Inc. executives say some consumers use it interchangeably to describe winter tires — the ...

STEAMBOAT SPRINGS, Colo.—This isn't your ordinary winter tire. Just look at the names on the sidewall. Yes, this is one of the winter tires, the few designated to carry the Bridgestone Blizzak moniker ...

The Blizzak 6 wants to turn your summer cruiser into a snow slayer. Sports car owners in colder climates mostly fall into two camps: Those who tuck their prized possessions away in a heated garage for ...

In the winter, on a road covered with snow, ice or both, your vehicle needs all the help it can get. Tires designed for winter use are an obvious advantage – and often you get what you pay for.

Steamboat Springs, CO -- I live in a place where the air hurts my face each year for at least 5 months. And when the air hurts my face, it means it's time to change the footwear on my vehicle or more ...

STEAMBOAT SPRINGS, Colo.—More than three decades after first introducing the Blizzak winter tire line, Bridgestone Americas Inc. has rolled out the latest iteration of the Blizzak that it claims will ...

It's currently a hot-hot summer in sunny Southern California, but Bridgestone is getting ready for the upcoming winter with its DM-V1 and LM-60 tires, which are joining the Blizzak family. The ...

No chains, no studs, and no white knuckles: While these were great benefits of the Bridgestone Blizzak, we were also surprised to have the added bonus of increased wet pavement traction, reduced road ...

The winning tyre was launched at the start of 2019, just too late for last year’s test, and Bridgestone said it was the first winter tyre with an ‘A’ tyre label grade for wet grip across the full ...

If you live in the Midwest, North or Northeast United States, you’re bound to run into a small problem every year -- winter. With winter, comes the added, and generally unpleasant, purchase of winter ...

Attending the Bridgestone Winter Driving Experience in Steamboat Springs, Colorado, is an eye-opening experience for several reasons. First, the venue is a frozen wonderland with a world-class ice ...