The Benefit 24-Hour Brow Setter Clear Brow Gel comes with a dual-ended brush head, with one side boasting long bristles to ...

A more extreme version of bleached brows, invisible eyebrows were seen on the spring/summer 2026 runways of Dries Van Noten, ...

Nude eyeliners, shimmery shadows, and extra-curled lashes—two celebrity makeup artists share their pro tips to making eyes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"As I get older my brows seem to lose thickness. This pencil adds just enough colour to make them look natural and it stays ...

Kylie Jenner's "butter glam" makeup by Ariel Tejada is making waves on TikTok, where beauty lovers have been recreating the ...

The reason I love this - and why I've been using it every day - is its uniquely soft texture. It's incredibly malleable and ...

Discover the best beauty advent calendars from brands like Armani Beauty, e.l.f. Cosmetics, and Glow Recipe—and see what sets ...

Welcome back to the terrifying world of Panem, because Sunrise on the Reaping is almost here. Watch the first trailer here.

Makeup artists reveal how women over 50 can look radiant and confident again — with one key color harmony trick that changes ...

One Popsugar editor put “Love Island USA” and cover star Amaya Espinal's makeup to the tear test. Read for her thoughts here.