Bulgari’s ephemeral shop celebrates the 75th anniversary of the iconic jewelry and watch collection inspired by one of the planet’s most feared and admired animals. By Degen Pener Deputy Editor Snakes ...

Serpenti turns 75 this year, and the house is going all out celebrating the diamond anniversary of its enduring icon. To commemorate the occasion, the Roman jeweler is adding four new pieces to its ...

“The first consideration that we had was the snake,” Fabrizio Buonamassa Stigliani, Bulgari’s executive director of product creation, told Robb Report of the company’s new Garden of Eden-themed high ...

Bulgari’s latest incarnation of the Serpenti watch bracelet extravagantly reimagines a classic accessory. The jeweler’s snake-inspired timekeepers “were a hit when they were introduced in the late ...

“The Serpent me beguiled, and I did eat.” It has always been my favorite line from Milton’s Paradise Lost—and yes, I am aware that it first appeared elsewhere. “Beguiled” suggests a kind of witchcraft ...

Iterations of the bracelet that coils itself around the wearer’s wrist have turned the popular motif into the Italian jewelry house’s best seller. By Kathleen Beckett For 75 years the Italian jewelry ...

Since the 1940s, Bulgari has used its Serpenti collection as a canvas to express creativity and technical know-how in watchmaking. The Roman jeweler’s repertoire has been regularly augmented with new ...

Reminiscent of a style made famous by Elizabeth Taylor, the latest iteration of Bulgari’s Serpenti timepiece has turquoise scales and rubellite eyes. By Megan Conway Bulgari’s Serpenti totem has ...