Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...

Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...

Make products and services look effortless to use, offers clear and concise, and articulate the benefits and processes that lead to success. These are some of the key points Noran El-Shinnawy has ...

Ron Popeil, the infomercial pioneer and inventor who served as the enthusiastic pitchman for products like Chop-O-Matic and the Showtime Rotisserie, has died at the age of 86. Popeil’s rep confirmed ...

Survey finds few Americans are frequent buyers of infomercial products. May 20, 2011 — -- Three in 10 Americans have bought products they saw advertised on television infomercials, but few are ...

The Voice reaches you first, before you've even stepped inside. It seems to come from everywhere and nowhere at once, a booming, urgent shout bouncing off the walls. A crew of 40 is packed into this ...

Sometimes a company comes up with a product so innovative, it defines a new category. Augmented reality glasses are a current example. A while back, it was e-books. If you're responsible for marketing ...

He told you to “Set it and forget it,” but the world will never forget Ron Popeil. Popeil, an inventor and the face of infomercials for “as-seen-on-TV” products like Showtime Rotisserie and Pocket ...