Tired of reading countless headlines about data interoperability? Too bad, because inventory fragmentation on connected TV (CTV) is still causing seemingly unavoidable hurdles for cross-platform ...

Imagine two deserted islands. They’re trying to build a bridge together but can only communicate by sending bottles with maps and plans back and forth. This is the historical problem faced by the buy ...

Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem. With this ...

NEW YORK — FreeWheel has integrated a key set of technologies into its platform to enable its clients to programmatically acquire incremental inventory and extend audience reach in a single workflow.

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

NEW YORK—Roku and FreeWheel have announced that they will be working together to offer a suite of ad tech solutions for streaming TV that they said will help publishers and advertisers achieve better ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...