Limited-edition beauty sets make gifting easy. Plus, they’re a fun way to try top makeup, skincare and fragrance products.

What is the Sephora Savings Event? The bi-annual sale offers limited-time discounts on all beauty categories for Beauty ...

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

As someone who reviews and writes about products for a living, you would be right to assume that I've tried my fair share of ...

The Beauty Team has tested hundreds of new 2025 beauty launches to bring you the best products in skin, hair, makeup and ...

Shop the best early Black Friday beauty deals, including makeup, hair care, skin care, and body care discounts from Amazon, ...

“We’ve noticed a clear shift in consumer demand for mascaras that not only enhance lashes but also offer long-lasting wear without smudging or flaking. That inspired us to develop our first-ever ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Last week in Paris, Sephora hosted the latest edition of ‘Sephoria’, its two-day beauty festival, at the city’s conference centre, Maison de la Mutualité. Some 30,000 people logged into the ticketing ...

Six celebrity makeup artists share their top tips for working on mature skin.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Such is life in 2025. With the 2025 MLB season complete, the AL MVP race remains one of the most compelling storylines of the year. The two front-runners, Yankees outfielder Aaron Judge and Mariners ...