The Beauty Team has tested hundreds of new 2025 beauty launches to bring you the best products in skin, hair, makeup and ...

Limited-edition beauty sets make gifting easy. Plus, they’re a fun way to try top makeup, skincare and fragrance products.

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Six celebrity makeup artists share their top tips for working on mature skin.

As someone who reviews and writes about products for a living, you would be right to assume that I've tried my fair share of ...

A beauty editor shares the best skin care, makeup and hair products to shop during the Fall 2025 Sephora Savings Event.

It's almost 2026... it's about time you get this milky toner and viral lip treatment that has a chokehold on so many others.

On Sunday, Pittsburgh Steelers quarterback Aaron Rodgers completed 21-of-30 passes. He completed those 21 passes to eight different players. Three of those eight players, including tight end Pat ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Tropical Storm Melissa has matured into a Category 1 hurricane with maximum sustained winds of 90 miles per hour (mph), according to the National Weather Service's (NWS) 5 p.m. forecast. And it's ...