Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude.