Politicians spend a ton of money on advertising, taking up space on television that in a nonelection year might be occupied by, say, a 30-second commercial for a brand of soda. Can all that spending ...

Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s ...

The Delhi High Court ruled Patanjali must remove its ad labeling competitors' Chyawanprash products as "dhokha," stating it constitutes false and misleading commercial speech.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. When the Kansas City Chiefs, two-time reigning NFL champs, ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of ...

Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – ...

TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and ...

With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...