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Anderson .Paak has an “Identity Crisis” in Pizza Hut’s new ad. The Grammy-winning musician stars as two alter egos—a ...

June 15 (Reuters) - Microsoft Corp-owned (MSFT.O), opens new tab LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional ...

With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of ...

Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV ...

TikTok is at a crossroads, as U.S. concerns about its Chinese ownership grow. Some officials have explored the idea of forcing a sale to a U.S. company. WSJ explains the challenges of making that ...

Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

The streaming services' commercial created a buzz on social media after making viewers think they'd sat on their remote. By Carly Thomas Associate Editor The streaming service Tubi had everyone ...