Icy blue has never been more back! Whether you're pairing it with warm brown lips for a trendy color combo or leaving it ...

The cool-toned makeup trend crept in so quietly and so universally, you might not have even noticed it until your FYP was completely conquered. A makeup artist-endorsed lip liner here, a viral blush ...

If you're struggling to get your eyes to appear as big and bright as you know they could look, it may be time to mix up your makeup application. Wondering how to make your eyes pop after 50? You're ...

"The application of this is smooth as silk, and I love the touch of sparkle. Definitely want this in more colours" ...

Frosted tips are one of the biggest winter nail trends, and the shimmery look extends to your face too. With a Y2k revival, ...

Learn simple makeup ideas for everyday wear that save time and boost confidence. Get easy tutorials for work, brunch, and ...

Got brown eyes, but not sure which colours make them pop? Good news – you can wear any shade you like! When it comes to makeup, the world really is your oyster. Experiment with dark shades for an ...

Create Disco Makeup at home. Metallic eyes, luminous skin & glossy lips. Tutorial with shades for all skin tones included.

When it comes to color, experimentation is a beauty-lover’s right at any age. But for a day-to-day look, makeup artists ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Six celebrity makeup artists share their top tips for working on mature skin.

Bobbi Brown’s easy eye makeup rule instantly opens up hooded eyes for women over 50 — and it’s perfect for party season ...