The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

Long Island parents are redefining sideline fashion with personalized jerseys, charm necklaces and creative layering.

From coding to marketing to YouTube production, here's how a two-person company harnesses AI to outperform teams ten times their size, all while spending less than their QuickBooks subscription.

A notable change could be coming to the Memphis skyline soon. The Farnsworth Building, located at 88 Union Ave., will soon ...

After being laid off while pregnant with her first child, Debbie Hall took her husband’s advice to start the business she’d always dreamed of ... “It’s functional and beautiful, always adapting to new ...

Comprehensive guide on designing precast and prestressed concrete structures, offering valuable insights and practical applications for construction professionals.

The proliferation of St George's flags across England raises questions about design's capacity to influence political forces in today's world, writes Catharine Rossi. Every time I go for a walk ...

The journey of the Uber logo is more than a series of redesigns. It’s a cautionary tale for any entrepreneur about ego, clarity, and the true purpose of a logo. We dissect every phase to uncover the ...

OAK LAWN, IL – SEPTEMBER 22: A sign hangs above a Yum Brands Long John Silver’s restaurant on September 22, 2011 in Oak Lawn, Illinois. Yum Brands Inc., which also owns KFC, Pizza Hut and Taco Bell, ...

Long John Silver’s is making waves with a new look that puts chicken front and center. (PRNewsfoto/Long John Silver’s) LOUISVILLE — Long John Silver’s, the brand famous for hand-battered fish and ...