Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

To achieve your inclusion goals, use a metrics-based approach. by Joan C. Williams and Jamie Dolkas When companies realize they are falling short in improving their operations, expanding their ...

Monk has introduced a data-driven framework that combines psychology, analytics, and free gift Shopify tools to help e-commerce brands increase sales, reduce cart abandonment, and build customer ...

Scientists have developed data-driven hydrogels that stick instantly and strongly underwater, using protein-inspired polymer design and machine learning to boost performance in marine and biomedical ...

Found in knee replacements and bone plates, aircraft components, and catalytic converters, the exceptionally strong metals known as multiple principal element alloys (MPEA) are about to get even ...

There's one group of workers that could be in for a particularly rough time as AI becomes more integrated into the economy. Murat Tasci, a senior US economist at JPMorgan, thinks AI is poised to ...