Unless you’ve been hiding under a rock for the past decade, chances are you’re already familiar with Squishmallows. These super soft toys are brilliant bedtime buddies and travel cushions, and feel ...

Squishmallows have taken over as the new Webkinz for the Gen Z crowd—and with good reason. The plush, extremely huggable toys are in high demand and have been for the last year. I mean, what child (or ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Heard about the viral toy sensation that counts Lady Gaga, Warren ...

They're soft, squishy and have sold in their millions around the world - we're talking about Squishmallows! The cuddly plushies have quickly become one of the most popular toys on the market, and even ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Whether you’re a huge fan of classic Disney characters like ...

Baby Yoda, already a hit with audiences, is now becoming iconic to toy lovers as well. Squishmallows, which have become popular in the aisles of big retail chains like Walgreens (WBA), Target (TGT) ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, while we have a deep love and appreciation for ...

The roster of Pokémon Squishmallows continues to grow, and despite their popularity, have become much easier to find in recent months. In this post, we’ve rounded up all of the Pokémon Squishmallows, ...

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These huggable, collectible plush toys have cultivated a fandom in a year of grief, isolation and uncertainty. By Taylor Lorenz Over the last few months, bulbous and brightly colored plush toys have ...