Testing by MyBroadband revealed that Duracell Optimum batteries offer better performance than other alkaline batteries, but it is not significant enough to influence purchasing decisions. In July, ...

Duracell has been instructed to withdraw advertising stating its batteries “last up to 10-times longer”. The Advertising Standards Authority of South Africa (ASA) made the ruling following a complaint ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

BETHEL, Conn.--(BUSINESS WIRE)--Duracell, one of the leading battery manufacturers in the world, today announced the launch of their #BitterIsBetter Campaign to encourage parents and caregivers to ...

America’s top battery brands are locked in a power struggle over battery life claims.Video below: Patagonia sues Maine retailer over counterfeit jacketsDuracell has filed a lawsuit against Energizer, ...

Receiving the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, Duracell is helping to educate families, caregivers and Pediatric Health Professionals on updated child safety features ...