Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Known for having luxury quality at a high street price point, e.l.f. Cosmetics truly n-e-v-e-r misses when it comes to its makeup and skincare products. I mean, the affordable brand has gone viral on ...

The day before E.L.F Beauty made headlines with its US$1-billion acquisition deal for Rhode, Hailey Bieber’s buzzy skincare brand, I hopped on a Zoom with Kory Marchisotto, the company’s chief ...