If you buy something through my links, I may earn a commission. Who doesn’t love a little bit of self care? Finding t ...

Experts explain how our eyebrows thin as we age. Shop products for fuller, thicker eyebrows from Olaplex, E.l.f., Jones Road ...

Updated for early Black Friday Deals. These are the best eyebrow growth serums from brands like Grande Cosmetics, RevitaLash, ...

Black Friday may be yet to officially start, but there's nothing stopping Amazon from launching some hot deals on some of our favourite makeup brands. We're talking global hits like Bobbi Brown, Urban ...

From the foundation stick that leaves skin looking perfectly airbrushed to the lip oil that keeps lips plump and glossy, these are the eight best Merit products to reach for.

A WOMAN has shared the cheap beauty dupe she swears by to keep her lips in place all day. Amelia Kate, from the UK, took to social media to share the beauty dupe she had come across and now swears ...

E.l.f. Beauty logged higher sales and market share gains in its latest quarter as weary consumers opted for its low-priced beauty products. However, the company's quarterly sales fell short of lofty ...

When much of corporate America is lowering the volume on social causes, E.L.F. Beauty keeps using its outside voice. The Oakland, California-based company is building on years of purpose-driven work ...

The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...

E.l.f. Beauty today (Oct. 28) launched a global campaign entitled “Give an e.l.f.” that highlights its fourth annual Impact Report and challenges consumers to fuel their own sense of purpose, ...

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...