These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

Transform into a futuristic cyberpunk elf with this makeup tutorial. Secret Service finds 17 'skimming' devices in tour of San Antonio businesses Trump’s push to rewrite the history of January 6 takes ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Elf Beauty forecast annual sales and profit below Wall Street estimates on Wednesday, as the cosmetics-maker grapples with ...

She’s not the only star who swears by Saie’s No. 1 bestseller, as everyone from Rebecca Minkoff to Meghan Markle to “White Lotus” head makeup artist Rebecca Hickey has name-dropped Glowy Super Gel ...

Some people are boycotting Sephora following the makeup brand's new ad with Mariah Carey. The collab is for Carey's annual ...

Mariah Carey’s annual “It’s Time” video was met with backlash over being a tone deaf advertisement in collaboration with ...

When Michelle Peluso took over as Revlon’s chief executive officer in late 2024, the 93-year-old beauty brand was reeling ...

Millie Bobby Brown has launched a holiday-themed Florence by Mills Fashion campaign, appearing as a festive “Mill on a Sill” ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...